Ai Essentials for Sales Professionals

Artificial Intelligence Essentials for Sales Professionals: Mastering Revenue Growth in the Age of Intelligent Selling

Half Day, Live Virtual Training

This Half Day interactive course introduces beginning and mid-level sales professionals to practical applications of artificial intelligence across all industries. Through hands-on activities, discussions, and real-world examples, participants will learn how AI tools like Microsoft CoPilot can enhance productivity, strategy, and practical skills to drive revenue growth in today's market. With specialized tracks for both sales leaders and sales team members, participants will be equipped with the knowledge and tools to leverage Ai for significant sales success and improved efficiency.

2026 Open Enrollment Dates

January 28, 2026

LEADER TRACK

$295/seat
  • 8am – 12pm (PST)
  • 11am – 3pm (EST)
  • via Microsoft Teams

February 11, 2026

TEAM MEMBER TRACK

$295/seat
  • 8am – 12pm (PST)
  • 11am – 3pm (EST)
  • via Microsoft Teams

Course Objectives

Primary Focus: Large Language Models for sales applications (adaptable for ChatGPT, Claude, Copilot, or Gemini)

Industry-Specific Customization Features:

Real Sales Context:
• Current Market Realities: Economic uncertainty, quota pressure (67% of reps expect to miss targets), buyer behavior shifts
• Technology Landscape: AI adoption accelerating (80% of retail executives adopting by 2025), social selling outperforming email (42% vs. 26% response rates)
• Performance Challenges: Only 47% of reps consistently achieve quota, 87% of leaders lack structured quota-setting methods

Practical Sales Applications:
• Daily Workflows: Prospecting → Research → Outreach → Follow-up → Closing
• Performance Metrics: Response rates, conversion rates, deal velocity, quota attainment
• Territory Management: Account prioritization, competitive intelligence, pipeline optimization

Sales-Specific Challenges:
• Efficiency vs. Authenticity: Using AI to save time while maintaining genuine customer relationships
• Scale vs. Personalization: Leveraging AI for personalized outreach without losing human touch
• Technology Adoption: Integrating AI tools without overwhelming sales reps or disrupting proven processes

Hands-on Activities Using Real Scenarios:

Assessment and Follow-up:
• Pre-course Survey: Current AI experience, sales role focus, quota performance, technology usage
• Between Sessions: Apply AI to actual sales project (prospect research, outreach sequence, deal strategy)

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